My daughter is leaving for the state FFA convention today. She is singing in the choir and I am sure she will have fun and represent her chapter well. As I think about all the young people that represent the future of agriculture gathering, I find myself thinking about their future and the future of American agriculture.
One thing I am sure about is that consumers want to know how we produce meat, milk, and eggs and those producers that decide to be more transparent will have an edge in the marketplace. VeriPrime’s member cattlemen are proud of what they do and how they do it and are increasing transparency by offering tracking information to grocers and restaurants.
In Doug Powell’s blog he writes about transparency and we agree with his assessment that words are not enough. He talks about the ASDA webcams that are broadcast on the internet of a Bangladesh clothing factory to show concerned customers the conditions in the plant. They also have a “Carrot Cam” and a “Cow Cam” that broadcast live for anyone to see. ASDA is the second largest grocer in the UK and a division of Wal Mart.
The tracking demonstration on the VeriPrime webpage demonstrates the kind of transparency we are offering grocers today. Ask them if they are offering it and If your grocer is telling you that they don’t need to work with VeriPrime because they already have high standards tell them to prove it.