VeriPrime is a food safety cooperative that is focused on prevention.
VeriPrime is made up of beef producers who own their own land and cattle in the nation’s heartland. They are the only part of the beef supply chain that can attack food safety problems at the source...in cattle.
VeriPrime’s approach is unique in that it prevents E. coli from getting into the beef supply in the first place.
VeriPrime’s goal is the prevention of dangerous E. coli strains present in beef (E. coli 0157:H7 and the 6 other non 0157:H7 STEC E. coli.)
To accomplish this requires industry wide coordination from pasture to plate. And although we anticipate a major impact on public health, the cost to you the consumer will be only an additional penny a hamburger.
Please assist us by Taking Action Here!